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The Importance of Professional Photography to Market Your Home

There is no doubting the truth in the popular saying, ‘A picture paints a thousand words’ and the power of images over text is undisputed in the modern digital age.

According to the Massachusetts Institute of Technology, the human brain can process an image in just 13 milliseconds which means that you can deliver significantly more information using photographs than by text alone.

When it comes to marketing your home, the key to doing this successfully is ensuring your photographs are professional.

That All-Important ‘First Impression’

As that other famous saying goes, ‘You never get a second chance to make a first impression’ and this is all-too-true when it comes to marketing your home with photographs.

The vast majority of home buyers will complete their initial ‘viewing’ of your home from the comfort of theirs by browsing the particulars and images listed on platforms like RightMove or Zoopla.

Poorly taken images that don’t show off your property to its potential could lose you an enquiry for an actual viewing.

Professional Photos vs Amateur Photos

With advancements in technology available to amateurs, the quality of images taken by non-professionals has certainly improved over the years. However, there is still a noticeable difference between those photographs taken by professionals vs amateurs.

Pros See What Amateurs Don’t

It is the job of a professional photographer to frame and capture the best image they can and they are trained to spot articles that don’t belong in shot. Amateur photographs, particularly if they are  taken by the home owner themselves usually have ‘odd’ items in them. Things that we take for granted in a space such as a rubbish bin, pet bowl or dressing table accessories.

See how this room appears larger because it is uncluttered; there are no personal effects in view and the photographer has used and moved existing accessories to add a touch of style.

Pros Have a ‘Light’ Touch

Some rooms, and at differing times of the day, can appear quite gloomy even if you open the curtains and use lamps to illuminate the space. A professional photographer understands the importance of light to create a shot that is neither ‘stark’ or ‘dingy’.

You can see how the professional photographer in this shot has dealt with the light coming from the window. Amateurs often don’t understand how to capture light from outside and either ignore these important features or end up with photos that have ‘blown out’ white boxes instead of capturing that view to the garden.

Pros understood the importance of mood and ambience when it comes to capturing light and can make an informed decision about when to rely on the sun and when to use lamps, how to capture a flickering candle or a roaring log fire. Unfortunately, most amateur photographers do not have this expert knowledge.

Pros Are Creative

Amateur photographers will often take a single wide-angled shot of each room and space, often missing the opportunity to frame their photographs with the suggestion of a lifestyle.

Even if a garden is small or a little untidy, the right framing could capture the potential rather than putting potential homebuyers off. An image captured from an upstairs window, through the door of a playhouse or around a pretty garden feature could all enhance the perspective.

A nicely designed modern kitchen, for instance, can look cold and clinical without the right focus and framing. See how the professional here has used light to create a warm and inviting shot using accessories for staging. The result is an image that has extra ambience which makes the space more appealing.

Pros Do a Professional Job

Of course, one of the main reasons for ensuring the photographs taken to market your home are done by a professional is because they will deliver a professional service. This includes taking shots that are:

  • In focus.
  • High resolution.
  • Crisp and sharp.
  • Focused on interesting details.
  • Composed with creativity.
  • Not under, or over, exposed.
  • Capture mood and ambience.
  • Free from ‘aberrations’ (things that shouldn’t be there) .

No matter how demanding taking the right shots can be, it is the job of a professional photographer to get it right. They will capture the perfect images to enhance the way your home looks in all of the marketing material seen by potential buyers.

In some instances, professionals may edit their images after they have been taken using tools like Adobe Photoshop; not to tamper with a photograph to falsify the image but to:

  • remove items that should not be in shot.
  • crop the picture to adjust the central focus.
  • enhance lighting.
  • adjust the white balance, saturation and colour levels.

The result can often be images that are more like works of art than any kind of images capture by a budding photography enthusiast.

Lastly, although the price of digital cameras has reduced significantly over the last few decades, professionals have access to the latest and most sophisticated imaging technology to ensure that their shots are of the highest quality.

Professional photographs are clean, crisp and make the best use of light.

The Power of Images in Marketing

Channels like Instagram, Facebook and Twitter are now common tools to help market your home and allow you to reach a much wider audience than traditional marketing methods alone.

The popular photo sharing networking site, Instagram, has over 500 million active users each day which, compared to Twitter with just 336 million people, shows the power of the image over text alone.

According to the Social Media Examiner, people are only likely to remember 10% of information they are told after three days but when that same information is paired with an image, they retain 65% over the same period.

  • 93% of the most engaging posts on Facebook are images.
  • Facebook posts that have images get 2.3 times more engagement than those that don’t have images.
  • Twitter posts that contain images receive 150% more retweets than tweets without.
  • Snapchat users share 9,000 photos per second.

Here at Property Assistant, we understand the importance of capturing the best images of any home that we are marketing and how this can affect the number of enquiries we receive for viewings. For that reason, we use the services of a professional property photographer who is skilled at producing images of the highest quality and unique creativity.

We know that the images used to market a property can sometimes make the difference between a fast sale and no sale; it really is as important as that.

We’d love to talk to you more about the importance of professional photography to market your home so, if you are considering a house sale in the New Year, then give Property Assistant a call on 0118 912 2370.